Caribou Ad - Layout

THE PROJECT: Design a magazine ad for a popular brand for any holiday.

MY SOLUTION: For this piece, I created a Caribou winter holiday design that doubles as a coffee-scented car air freshener. The circular form is wrapped with a ribbon that can be pulled to release the air freshener, evoking the experience of unwrapping a gift. I intentionally went with “holiday” instead of “Christmas” to embrace a broader audience and celebrate the season in a more inclusive way.