FOCUS: An Immersive Exploration of Female ADHD - Thesis

As part of my master’s in graphic design, I researched female ADHD and created a 4-piece exhibition, along with branding and a final researched and designed book. As someone who was not diagnosed with ADHD until I was 32, my personal connection to the topic helped me both bring a unique perspective and encourage others to understand and get involved in a topic that has very little research.

Exhibition Advertisements & Branding

Colorful flyer for an event titled 'FOCUS: An Immersive Exploration of Female ADHD' with details about an opening night on February 17th from 6 to 9 PM at Reliable Art Studio, featuring images of women with headphones, a woman with sunglasses, and a woman drinking from a cup, adorned with disco balls, geometric shapes, and bright colors.
Colorful word 'FOCUS' in rainbow colors on a white background.
Colorful poster advertising an event called 'Focus' with illustrations of women, celestial objects, and a disco ball.

PART 1 - Videos

PART 2 - mind Unmasked, 3d Art piece

Colorful mixed media art installation hanging from the ceiling with cotton-like clouds in purple, blue, pink, and yellow, along with CDs, paper, and other decorative elements.
Decorative display featuring colorful origami cranes, hanging ornaments, and notes on a white wall with the words 'MIND UNMASKED' in large turquoise letters.
A colorful ceiling installation consisting of CDs, cotton candy clouds, paper notes, and hanging strings with various small decorations in a creative space.
A cluster of white rocks glued to a styrofoam ball that represent adderall pills coming out of a pill bottle.
Art installation featuring colorful cotton balls, CD discs, and beaded necklaces hanging from the ceiling with a mannequin wearing a black velvet outfit and pink decorative mask in the foreground.
Decorative hanging mobiles with colorful fluffy clouds, glittery spheres, paper, and beads.
Colorful disco ball hanging from the ceiling at an art installation, with various other decorations and accessories in the background.
An art installation featuring a mannequin dressed in a black velvet dress with a pink mask, positioned in front of a white wall with teal text that reads 'MIND UNMASKED.' Above the mannequin, there are colorful clouds made of fabric or wool and various hanging objects such as CDs, paper crafts, and decorative items, creating a whimsical, dreamy display.

PART 3 - Zine

Multiple brochures or flyers on a white table, each featuring the text 'ADHD' with colorful designs, with limited background visible.
A colorful infographic timeline about females with ADHD, from 1902 to 2020, highlighting key events and research developments.
An informational pamphlet about ADHD, showing three types: inattentive, inattentive + hyperactive, and hyperactive. Includes statistics on childhood and adult ratios, discusses hormonal differences, and mentions research on dopamine and norepinephrine affecting motivation, memory, and movement.
An informational brochure about mental health issues related to ADHD and pregnancy, featuring a woman with a ponytail, wearing a light-colored top and dark pants, walking with a bag. The brochure highlights the impact of late diagnosis, emotional tolls like shame, burnout, and delayed diagnosis, and states that 1 in 4 women with ADHD have attempted suicide.
End pages of a pamphlet with text about mental health and ADHD, featuring a photo of a smiling woman and an illustration of a brain. The brochure discusses personal experiences, research, and advocacy for women with ADHD.

Part 4 - Hoodie System

Diagram of an ADHD-friendly hoodie highlighting features: magnets in drawstrings and a silicone ball in the pocket for fidgeting, padded hood with extra fabric to dampen sound.
A diagram showing interchangeable parts of a hoodie, with pink and yellow sections. The hoodie has a yellow hood, yellow sleeves, and a pink body, highlighting how parts can be mixed and matched.
Illustration of a jacket showing its soft fabric and printed tag, with diagrams of its stitching and design features.
Display of four hooded sweatshirts on the wall with the word 'HOODIE' arranged vertically, and a table below with a jar of candy, pink hoodie, and informational signs.

FINAL APPLICATION - THESIS BOOK